Michelin "Saddest Road" by Psyop

Michelin "Saddest Road" by Psyop is a form of website, animation, video, along with sound all combined. It's supposed to advertise a brand of car tires that will stop 14 feet shorter than any other tire and the voice over helps portray this. It also gives it a movie advertisment-like feel which is interesting in itself. I enjoyed this video mainly because I was attracted to the different uses of colour, the shape and texture of the animals, and also, the rainforest setting. I was intrigued by the simple contrast from dark and rainy to light and sunny and I believed it to be a great way to advertise.