Tuesday, February 16, 2010

"Los Corazones" for Zune Arts by 72andSunny



Ok, so I don't really know much about this one, except that I really like it and that it's an ad for the product "Zune." It's combined as a website, video, both 2D and 3D animation, with use of sound again. The beginning of the video is very gloomy, with just a plain back section continuing into the red mouth with razor sharp teeth belonging to a scary bat. The majority is in 3D, however the section of the splitting hearts is seen in 2D. This is an interesting effect as we generally see one or the other. The music used combined with the movements of the well-recognised 'Fusion Dance' and the setting of the piece makes the ad eye-catching and trys to communicate to the audience the meaning. It seems it has something to do with a 'share' application on the device, but really i'm not sure as both creatures die in the end.

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